For 55 years, the name John Cooper has stood for motor racing expertise that makes for a tangible increase in temperament and supreme agility in MINI style.
The latest model generation also benefits from the tradition-steeped association between the sports car designer and the British brand. At the 2016 Essen Motor Show, MINI presents the current selection of Original Accessories by John Cooper Works.
With a range of individually tailored retrofit components in the areas of drive, suspension, aerodynamics, exterior and interior, hallmark brand driving fun can be intensified for extreme performance, always based on authentic, personal style.
Like the John Cooper Works models themselves, the Original Accessories by John Cooper Works – a brand integrated under the MINI umbrella – pave the way to intense race feeling.
The international trade show for tuning and motor racing is therefore the perfect platform on which to present the current product range. Racing enthusiasts can find about the latest new products and the diversity of the John Cooper Works range in Hall 3 of the Essen exhibition centre from 26 November to 4 December 2016.
Precise optimisations in the style of John Cooper.
One particular feature of the John Cooper Works Tuning products and other retrofit components from the range of Original Accessories by John Cooper Works is that they are precisely harmonised with the character of MINI.
As such they continue the tradition of the fitness program once developed by Formula 1 designer John Cooper for the classic Mini.
The Mini Cooper launched in 1961 thrilled drivers with an engine output increased from 34 to 55 hp, a modified transmission and an appropriately optimised brake system. It was also at this time that the classic Mini started its motor racing career, achieving an initial highlight as early as 1964 with the first of three overall victories at the Monte Carlo Rally.
Motor racing expertise continued to cause a sensation on the road, too, with John Cooper Works tuning kits much in demand during the 1970s. These gave even more striking emphasis to the sporty flair of the classic Mini.