Infiniti Red Bull Racing Formula One
RedBull Racing Driver Daniel Ricciardo was guest of honour at a special ‘Powered by Infiniti’ public display, to celebrate the premium automotive brand’s opening of new stores at Westfield Shopping Centres in London, Shepherd’s Bush and Stratford City.
The F1™ star officially opened the five-day display on Wednesday January 28th, with a special guest appearance at Westfield London one of Britain’s highest profile retail environments.
The Australian who finished third in the 2014 F1 drivers’ championship, was interviewed live on the Infiniti events stage, located in the Atrium area at 4.45pm on the day, followed by a public autograph signing session.
Man on the stage and all time ledge behind the scenes at the grid in Formula One is David Croft who was keeping the public happy and amused, and hitting Ricciardo with questions from the public.
The grand opening comes on the back of the introduction of two stores at the Westfield sites and the confirmed development of two further boutique stores to follow later in 2015.
François Goupil de Bouillé, Infiniti Vice President for Europe, Middle East and Africa, commented: “Infiniti is one of the fastest growing premium brands in the UK and in Europe, and Daniel Ricciardo is a rising star in F1. This is a great match.
As well as the F1 driver’s presence, the Infiniti event will also showcase the brand’s UK-centred design capabilities, with Infiniti’s design director, Simon Cox, attending from the company’s design studios in Paddington, Central London.
A special design showcase will form part of the launch display, including design elements all the way from the drawing board to clay modelling through to concept – with a model of the Q80 Inspiration model on show. The Infiniti Design team held a live demonstration of their skills on January 29th.
Infiniti also displayed the fully-liveried ‘Infiniti Support Our Paras Racing’ Q50 ahead of its British Touring Car Championship debut this year.
The not-for-profit race team will be raising money in 2015 for the British Paratroopers charity, ‘Support Our Paras’, while also demonstrating the sporting appeal of Infiniti’s premium mid-size saloon as it makes its track debut.
Also on display there was the first UK appearance of two of the newest Infiniti models, the QX70 Design and the latest generation Q70, with a new ultra-refined range of 2.2-litre diesel engines, as previewed at the Paris Motor Show in 2014.
The models have only recently gone on sale in the UK and will be available in all Infiniti regional centres including the new stores at both Westfield London and Westfield Stratford City.
Visitors to both the Westfield sites will be able to experience the new Infiniti Q50 2.0 Turbo, which will not only be on show at the centres but also available for test drives.
Infiniti staff will be on hand to explain the car’s advanced features and demonstrate its performance and handling abilities around a special on-road route close to each of the centres. No advance booking is necessary; customers can simply drop in at the store or the test drive area